Terms of Type

This was a pair project with myself and Peter Ryland. Terms of Type is a campaign built around a unique bitmap font that visually grows and decays when typed and deleted. This dynamic font slows down the typically instantaneous act of typing by mimicking the more deliberate process of handwriting. By introducing these moments of pause, the font encourages the individual to reflect on their words before committing them to the digital world. Note: This is not a real world campaign and mentions of NordVPN are hypothetical and for concept purposes only; no real partnership or endorsement exists.